The B the Change Campaign 2014

People Using Business
as a Force for Good

Did you know that the National Cooperative Grocers Association (NCGA)–who we are a member of–is a Certified B Corporation? By shopping at Abundance, you are purchasing with a purpose.

Many of the companies carried in our store, such as Seventh Generation and Alter Eco, are Certified B Corporations. B Corps are certified to meet the highest standards of social and environmental performance and transparency. B Corporation certification is like Fair Trade but for the whole company instead of a single product. Today there are more than 900 Certified B Corporations in 29 countries and 60 industries.

The B the Change Campaign

This rapidly growing community has launched the B the Change campaign to celebrate and reward people using business for good (aka YOU!). You will soon see B the Change signage throughout the store as well as a number of B Corp products from companies like Preserve, Badger, Guayaki, and Numi on display. Keep an eye out for B Corp products all around you while you shop – these are not only great products, they’re from great companies that are all competing to be the best FOR the world.

Want to get more involved? Visit to learn more about the companies you are supporting and to be recognized and rewarded for being a changemaker. While you are there, be sure to also read the stories of inspirational changemakers, access tools to increase your impact at work, and even invite your favorite companies to join the movement.

Join us at to learn more and get involved!
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