Coming in February 2014: Fruition Seeds

Fruition Seeds: This business will change how you garden, really.  

Spring may seem far away–especially under all the snow and ice we have here in Rochester–but come February we'll be carrying a wonderful new product that co-op green thumbs are going to be sure to love: Fruition Seeds.

Local seeds for local gardens
Fruition Seeds are organic and regionally adapted to our unique bioregion in western New York.

The majority of seeds available on the market for local gardeners and farmers come from cultivation centers across the globe. While this makes a huge variety of plants available that would otherwise be impossible to source here, it also requires taking extra steps to make sure the seeds germinate and grow in the place they are bought, whether it's an arid, dry part of Texas or a cold, wet place in Ontario, Canada.

Sometimes these "extra steps" require genetic modification to ensure that readiness.
Matthew and Petra wanted to show that an alternative way of cultivating seeds was possible, which is why they work with farms specifically located in the Northeast, since that's where their customers will be planting them. Using organic and natural methods for breeding the varieties they offer, Fruition Seeds are especially fit for the environmental conditions of western New York.
Creative business model
Inspired by a love for seeds and for the rural life in the Finger Lakes region, Matthew Goldfarb and Petra Page-Mann founded Fruition Seeds in 2012, which is based in Naples and Branchport, New York. They grow over 60 varieties of seed on their own acreage. They also partner with a network of certified organic seed growers throughout New York State, New England, Pennsylvania, and Québec to produce an additional 60 varieties.

Respect, knowledge, and transparency are core to how Matthew and Petra approach the breeding, selection, and production of their seeds.

A different approach to production
"You wouldn't believe how much work it takes to get seeds out of a squash!" Matthew explained when we had the opportunity to chat with him about Fruition Seeds.

One solution to the seed-picking problem they came up with not only helped them quicken the process, but it helped supply Rochester-based Foodlink with an abundance of organic and healthy squash for its much needed food services. In exchange for the donation, Foodlink extracted the seeds.

Stay tuned  
These amazing seeds will be available in store in February 2014, just in time for the early stages of garden planning.  Learn more about Fruition Seeds at their website.
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